Learn more about fashion companies in the fashion company profile area. Phat Farm is a national fashion line created by hip-hop impresario Russell Simmons, the founder of the Def Jam record label in The fashion line is an upscale mix of sporty urban fashions with the classic Ivy League preppy style.
For example, argyle sweaters are paired with baggy jeans and crisp white sneakers. Phat Farm expanded to include Baby Phat, a brand that encompasses womens-wear, as well as a line of eyeglasses , fragrances and children's clothing.
Some Phat Farm articles are political; the broken flag logo visible on every clothing article except footwear is touted as a symbol of the state of separation the world is in right now. The definition has been modified by the Apparel Search Company in June By Sam Reed. Russell and Kimora divorced in ; she has her own eponymous clothing line now. Their runway shows at New York Fashion Week were pop-culture happenings that helped merge the worlds of fashion and celebrity, and were attended by everyone from Lil Kim to Brittany Murphy to Vanessa Williams.
Those collections and their influence on the industry at large have since sparked a thousand think pieces on the appropriation of black culture. For the most part, both brands appear to have been quietly dissolved. The J. Penney brand sells floral-print short-sleeve button-downs and board shorts a la Tommy Bahama, as well as, yes, argyle sweaters.
These are the guys who had been buying Ralph Lauren and J. Crew but were taking in the pants.
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