And keep reading to get all the answers to your Facebook video formatting questions. As we note below, Facebook does have two video formats — MP4 and MOV — that it specifically endorses for its platform.
MOV and MP4 files are typically lightweight and can better retain their HD quality during uploading and compression processes. For the best video performance on Facebook, make sure that your videos are pixels wide by pixels tall. Landscape videos should have an aspect ratio of , square videos should have an aspect ratio of , and vertical should have an aspect ratio of Take into account that most of your viewers are probably watching these videos on a mobile device , and that square and vertical work best for that channel.
To make a compelling Facebook video ad using our award-winning platform, all you need to do is:. Our platform is highly intuitive, allowing you to make professional-looking videos with minimal effort. If you want to utilize all of its capabilities, you can check out our wide assortment of tutorials that will help you learn everything about the platform in the blink of an eye.
To make your Facebook video ads stand out from the rest, you should also use our Facebook Ad Template. They do nothing but get us all annoyed, which is counter-productive, considering that the people who make them want to achieve the opposite. InVideo Marketing Templates. You can choose from a wide range of colors, images, and text styles to create a highly converting advertisement that will stand out in the sea of overly aggressive ones. To utilize this feature and make a top-notch ad that will boost your click-through rates, you just need to:.
InVideo offers you three different ways you can create videos from within the platform:. Our library has over 2, of them to choose from—all you need to do is pick the one that aligns with your business needs.
Our text-to-video feature allows you to upload your files after choosing the perfect template. You can upload any of the following:.
The only limitation is that the files should be up to 20MB in size so that they can load properly and work synchronously with the video you create.
If you opt for the blank template option, you will get to be in charge of each step of the process. Create your own template, add whichever elements you like, edit the video, and upload it to your social media profiles to boost audience engagement effortlessly!
You will find specific ones for several types of Facebook videos. This includes:. As soon as you choose what kind of Facebook video you want to utilize, you will see an assortment of different templates that were specifically made for the video type. Once you select the template you like the most, we will show you a preview of it and let you pick whether you want your video to be wide, square, or vertical.
MOV format, maximum file size 4GB, maximum frame rate 30fps, no maximum length listed. Tips: Collections make it easier for users to browse and purchase products directly in the Facebook feed. You can choose to have your video autoplay when a user scrolls over your collection, and clicking the video will open Canvas , a full-screen experience designed to drive traffic directly to your product pages. Minimum size, landscape video: by pixels 1. Minimum size, square video: by pixels aspect ratio.
MOV format, maximum file size 4GB, maximum length seconds, maximum frame rate 30fps. Video and audio will automatically play when you scroll past it. For best results, Facebook suggests using the highest quality images possible, all the same dimensions ideally x pixels or an image ratio of , or If you use different sizes, the slideshow will be cropped to be square.
Instagram supports three kinds of video: square , vertical or and horizontal Recommended size: Upload the highest resolution video available that meets file size and ratio limits. Recommended specs :. MOV format, maximum file size 30MB, maximum length seconds, maximum frame rate 30fps. Tips: Instagram has the same recommendations for video as Facebook—upload the highest resolution video possible that fits file size and ratio limits, H. MOV format, maximum length 60 seconds, maximum size 4GB, maximum frame rate 30fps.
Tips: Like Facebook carousels, Instagram carousels let you showcase between two and 10 images or videos in one side-scrolling ad. MOV format, maximum length seconds, maximum file size 30MB. Tips: These videos appear between Instagram user stories for up to two minutes or until dismissed and take up the whole screen.
Because stories are tailored to the size of the device, exact dimensions are hard to predict. Resource: How to use Instagram Stories like a pro. Twitter is optimized to handle video captured on mobile devices. For best results, upload the highest resolution video you can under the file size limit 1GB. Recommended size: ratio x pixels is recommended. Minimum width: pixels for square video, pixels for other ratios. Supported aspect ratios: between and , but if the height exceeds the width, the video will be cropped to in the feed.
MP4 for web,. MOV format for mobile, maximum length seconds, maximum file size 1GB, frame rate Resource: How to make a blockbuster Twitter video.
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